An annual media event has marked its 30th anniversary by reaching the £100,000 mark in charity donations.
This year the Highlands and Islands Press Ball staged its pearl anniversary, the 30th consecutive year it has been held since being revived in the 1980s.
The prestigious occasion, which incorporates the Highlands and Islands Media Awards, attracts 250 media representatives, politicians and heads of public and private organisations from Shetland to Argyll and from Moray to the Outer Hebrides.
It is the only event of its kind that brings together industry colleagues from across a huge and dispersed region.
This year it raised £5,000 for charity, with four organisations benefiting - Alzheimer Scotland, Children’s Hospices Across Scotland (CHAS), Highland Heart Failure Service and The Oxygen Works, created by the MS Therapy Centre.
It brought the total raised by the event to date to £100,000 with all the money staying in the Highlands and Islands. Fundraising is done on the night, meaning the total has been raised in the equivalent of two-and-a-half days.
The ball and media awards have been organised for the last seven years by Inverness-based communications company System2.
Principal sponsor of the evening was Diageo, with additional support from System2, Chivas Brothers, HighNet, the National Union of Journalists, Highlands and Islands Enterprise and Bòrd na Gàidhlig.
John Ross, chairman of the Highlands and Islands Press Ball, who revived the event 30 years ago, said: “We are delighted and proud to have reached the £100,000 milestone in such a significant year for the ball.
“The fact we have raised such a tremendous amount for good causes in the Highlands and Islands is a tribute to the support and generosity of our guests and sponsors.”